Two fish swimming along happen to meet an older fish swimming the other way, who nods at them and says, "Morning, boys. How's the water?"
The two young fish swim on for a bit, and then eventually one of them looks to the other and says, "What the hell is water?"
David Foster Wallace, 2005

Our habits and surroundings make up the world in which we live, learn, and work. Many chronic diseases are rooted in behaviors and habits that develop during childhood and adolescence. Improving health behaviors is a dynamic application of behavioral economics and habit design, and studies demonstrate positive results. 

Our mission is to change the way you think about health and healthcare, to recognize not only how health is shaped is shaped by our habits and behavior, but also how health is determined by where we learn, where we work, and where we live.

The world that we live in today provides poor incentives for kids to live healthfully, especially in low-income neighborhoods. CHIL asks, “How can we create a world with the right incentives that is fun as well?” 

Many debilitating chronic diseases are rooted in behaviors and habits that develop during childhood and adolescence.  The development of positive youth health behaviors is an efficient strategy for lifelong well-being that facilitates and advances long term educational and economic opportunities. 

Impacting children’s health is a worthy and earnest mission that many fields and organizations assume and embrace. CHIL was founded in 2014 with the intention to nurture, develop, and scale programs at every level from conception to impact evaluation. The foundation of CHIL is interdisciplinary in nature, established upon the idea that engaging thought leaders from different disciplines and incorporating lessons and skills across different fields will allow us to generate the best ideas and results.