What do Americans’ grocery shopping patterns look like during and after the holidays? Recent research from Cornell University studied 207 households from upstate New York for seven months. Working with two regional-grocery store chains, they were able to measure how much Americans spend on less healthy and healthy foods per week.
Here are their findings:
- Households spent about $106 per week on groceries before the holidays and spent about $127 during and after the holidays.
- Households spent about $73 on less healthy food during the holidays and continued to spend a similar amount on unhealthy food in the new year. However, spending on healthy food increased from $49 to $58 during that time period.
- People spent the most money on groceries the week before Thanksgiving, during Christmas week and the week before Super Bowl Sunday. Americans spent almost $150 the week before Super Bowl Sunday, beating out Thanksgiving and Christmas expenditures.